Sunday, February 20, 2011

Rift : The Interview

Recently, Relations Manager had the opportunity to sit down President of Publishing and publishing at Trion. Rift Gold The two spent time discussing some of the marketing aspects that Trion is using or plans to use to bring to as wide an audience as possible. TERA Gold Read on and then comment below.

Q: Tell us about your role at Trion. What is it you work on day to day? 

A: I am the Senior Vice President of Publishing and publishing at Trion is similar to the way it is set up at other game companies.  Elsword gold Publishing consists of: marketing, sales, corporate communications and public relations, research, and community. It is really about driving the right consumer insights and adding market research into the development process. rift gold It is not as capitalism focused as it might sound, a lot of what it gets to is that we have a very distinctive game and we want to explain that game to people.  People have more and more media choices right now and we want to really articulate what it is we are working on. TERA gold We also want to explain why what we are working on is important. DCUO gold Secondly, we make sure to drive the right amount of awareness and buzz on the games and, fundamentally, revenue when the game launches. That is really the publishing discipline in a nut shell. 
 

No comments:

Post a Comment